Downtime is a subjective concept, but it’s the flip side of uptime in its most basic definition. And in the early days of the internet, it meant the website couldn’t provide users access. Today, downtimes are more complicated than that. Downtime for all the sites is at times evident. The period often changes and is usually too small even to be heard. However, there are instances when it is compulsory to maintain it for longer than the expected period to allow it to function fully by making possible changes.

A lot can be triggering downtime. Some of them, including repairs, are under your hosting provider’s reach. Even many web host providers use duplication to prevent downtime triggering website crashes. This guarantees backup systems are in place in the event of an outage. They also have load balancers and data centers to help maintain stable quality. Letting everyone know in short about the state of your site is a rational strategy. Furthermore, it’s necessary not to lose the image.

Here are a few suggestions for managing downtime on the website efficiently, no matter what the source might be.

  •       Use Correct Error Codes

When you browse the web and get hit in the face with a 404 “This page can’t be seen” error, it is a pain in the neck. It’s so annoying considering that the 404 error code does nothing to inform a customer that the service is not available. Maybe something may be wrong with the internet access of the user, and maybe the webmaster has forgotten to divert traffic to a new domain on old sites. The best benefit of using proper error code is that it would keep the visitors informed. They’re not going to get a 404 error that doesn’t give any information about why a page isn’t available.

  •       Dress Up Things

Error pages are annoying and very mundane. Even so, they ‘re a perfect way to add humor and branding. There are several sites featuring their mascot apologizing for the lack of service.

  •       Tell Your Audience What’s Going on in the Background

You may use platforms such as Facebook Pages and Twitter to notify the users that the website is down, and also provide them with an expected time of accessibility. This will make you appear a lot more proactive, reliable, on top of the situation, and your users won’t have to wonder how long they will have to wait for your website to be accessible once again.

  •       Use a Service or Monitoring Tool

There are many monitoring tools available in the market and we would strongly recommend using one particularly if you run an e-commerce site. There are lots of choices. Some are cheap, some are free, and some are relatively expensive. It all depends on which service standard you require.

Website downtime is significant pain in the back, but there are plenty of tools one can use to reduce downtime chances as well as minimize the damage to your reputation.

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