Selecting the right web hosting company does not guarantee a rise in rankings, but it does mean that you escape the effects of choosing the wrong host and they can be major ones. So, you need to carefully select and not base your decision on price alone.
A few web hosting factors that affect SEO – uptime or downtime and speed – can fluctuate significantly from month to month, so you need to review them regularly. You can contact your web hosting company immediately as soon as you find a problem.
Don’t just assume they’re aware of the issue. They may not really care, even if they do know about the problem. Therefore, it is prudent not to lock yourself into a long-term deal for web hosting.
Having a slow-loading host will lead to poor user experience, as they will be sitting on a blank screen and staring. Poor user experience results in poor metrics like high bounce rate and very low on-site time, both of which will push down your rankings.
The faster you load your site, the better your site ranks in the search engines. Now, just having a site to load quickly is not enough to push your site to page one. But, if you already have a solid on-site and offsite SEO and you are boosting the speed of your site, you will begin to see your rankings climb.
You need to have some sort of backup means to prevent your site and your rankings from data loss. A high-quality host will have a backup system in place to help you bounce back from any of the above-mentioned scenarios.
If your site is not trustworthy, then Google won’t trust you and it will affect your rankings. The same holds true for your visitors. If your visitors don’t trust you, they probably won’t buy anything from you or remain long-term with your brand.
One easy way to improve your credibility is by installing an SSL certificate on your site. An SSL certificate encrypts the connection between your server and the web browser used by your user. That will enable the safe exchange of personal information.
Getting your site down shouldn’t have too much impact on rankings, but it can have a negative effect on your user experience. If a person tries to visit your site over and over again, and your site is offline, they will simply not return.
No host can guarantee uptime of 100 percent, but the better the uptime, your site will rank better. If you have experienced high downtime levels, then it is probably time to consider switching your hosting environment.
Another aspect affecting your site’s output is where your physical server is located. Now that will depend on what type of hosting you actually use.
Find a high-performance host that will genuinely help your rankings and not hide the search results on your web. Your host can have a large impact on your overall SEO.